A few things we’ve learned from 10 years in bike tourism development.
At its most basic, Bicycle Tourism is a strikingly simple idea. Encourage people on bikes to travel to or through your community, invite them to stay the night or eat a meal or visit the local museum, and rake in the economic benefits. The reality is that it’s really just that simple. But simple doesn’t mean easy, and it’s important to develop thoughtful offerings, welcome new visitors, and reach out to the right people.
Since 2009, we’ve helped small and rural communities across the U.S. envision how they can most effectively use bike tourism to spur economic development. And the results are encouraging – for both likely and unlikely destinations.
While we encourage communities to start from where they are now, it’s not enough to just say “Bicycling Happens Here,” and hope that visitors will flock to your destination.
- Focus on offering essential services. Where can bike travelers fill up their water bottles? Are public restrooms available?
- Consider how a bicycle traveler will interact with local businesses. Is there a safe place to park a loaded bicycle while eating lunch? Will a business owner ship a purchase so the bike traveler doesn’t have to carry it with them?
- Create bike-friendly accommodations. Can bike travelers roll their bikes directly into their rooms? Is there an acceptable place for a bike traveler to pitch a tent?
- Build a welcoming environment. What needs to happen so that residents are supportive?
- Make it easy for travelers to find the information they need. Do you have an online presence so that a bike traveler can plan their trip in advance? Where can someone access information about routes and bike-friendly accommodations once they’re in town?
- Build a signature route program. Which routes are the best of the best? How can a bike traveler learn about these routes and experience them?
We’re Here to Help
Since 2009, we’ve biked in and worked with dozens of small and rural communities across the U.S. Our community consulting model is informed by the fact that we’re cyclists ourselves – with backgrounds in advocacy, community development, and marketing.
We can help you look at your community or region through the eyes of a visitor, think about creative ways to overcome lack of capacity or financial resources, and reach your bike tourism goals in the most effective and efficient way by aligning where you are now with what people are looking for.
Contact us about presenting at a conference or community meeting, creating video content as a visiting cyclist, or simply scheduling a phone or skype call to brainstorm some new ideas.
For more information, check out the following blog posts:
- What is Bicycle Tourism
- 5 Ways Bicycle Travel and Touring Are Changing
- If You Sign It Will They Come: The Old West Scenic Bikeway A Year Later
- Bike Tourism Success Stories
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